The eCommerce Solution

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When you have a small home based business and are just starting out, there are many solutions to move sales ahead at a quicker rate. One of these great methods is to sell online merchandise. An online store can be set up relatively easy and having eCommerce with a good ship software has been proven to be quite successful. There are many sites online these days that make eCommerce an excellent decision for your business.

Microsoft now offers a great service known as Bcentral and is offering great deals on server and hosting packages that run on a monthly basis. This is a great tool for individuals that are looking to delve into the eCommerce field. If you have an idea for a catalog and need tools to get it up and running such as templates and logo creators this could be the solution you’ve been waiting for. Not only will you receive the templates and the graphic creators, but you’ll also receive the familiar small shopping cart icon often seen in the top right hand side of a website.

Having the opportunity to track and control orders and sales is made easy with an ecommerce shipping software and you’ll also be able to receive automated conformations through e-mail.  Becoming a member of the PayPal system is also a good idea as you can never have enough payment options attached to your site. This just increases your chances of sales. You will also be given the opportunity to keep track of customer traffic on your site as well. This makes for a very handy service indeed.

Another great service is provided by the Ebay.  Their ecommerce solution is a very popular alternative and has a sliding fee scale to fit most business needs and budgets. The basis service is for smaller businesses that have a smaller volume of traffic. This does not mean that you will not have access to the same great tools for your site.  However, you will not be able to keep track of the flow of traffic or sales with this service and there is a very limited directory, yet it is still a good service for someone who is just starting out. The next level of ebay service will provide more options for the business as it grows with time. It places your business priorities in relation to the product volume you are selling.

Knowing exactly what the consumer is looking for makes it easy for Ebay to adjust your targeted areas. You’re able to get some limited traffic reports and sales figures. The third and final level of the Ebay store program is exactly where you want your business to be. This is the premier spot or center stage. This is the place where the bulk of the strongest traffic will be located. This will give you a much stronger shot at making the sales and conversions you’ve been loooking for.

Turn Your Internet Business Expenses Into Profit With These eCommerce Strategies

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What will you imagine if I tell you to rent a shop and run a business? – Any type of business.

You might probably picture a sum of that rental money flying out of your bank account and that money will never come back to you. You will then have to work hard to sell your products to cover the rent of your shop before you can cover the cost of your products and eventually make profit.

A lot of hard work, right?

What if I tell you to rent a shop and with a little twist, your rent will be free and you can actually make money from your rent regardless of any business you’re running. Sounds impossible, doesn’t it?

At least that might be impossible in the offline business but on the internet, everything is possible. I will tell you how.

The first clue is that anyone running a business on the Internet will have to spend money on basic necessities.

If you want people to find you on the Internet, you must have a website with a proper business domain name. A free website is a big NO as it doesn’t project an image of your professionalism. What type of profitable business is still hosting their website on free geocities.com or tripod.com account?

So, this is your first important investment for your online business – a domain name and a webhosting service.

Build a website on your chosen webhost and give a proper domain name like yourbusinessname.com. When people want to find you online, simply refer them to your domain name and they can read more information about you and your business on your website. Easy, right?

 

The second clue is what I call the awesome power of recurring affiliate commissions.

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If you’ve been long enough on the internet, you can’t escape the word ‘affiliates’ or ‘partners’. It simply means that you can represent a company as an affiliate and when you refer this company to other clients or customers, the company is going to pay you a certain commission based on the sales.

It gets more exciting as many companies don’t only send commissions based on the first sales. If the company charges recurring fees to their customers, you might get commissions based on your referrals’ recurring fees too.

You refer one paying customer and you get paid for as long as this customer subscribes to the service provided by the company. Refer another customer and your commission is doubled. Keep referring people to this company and you’ll get a passive recurring income every month. Isn’t it great?

And, the last clue is just simply combining the first clue and the second one.

You will spend your money on webhosting and domain name. This is a MUST if you want to make an online present. No exception.

So, why don’t you find a webhosting company that pays you back when you refer others to their service? Since you are using the service from the company, you know a lot more about their operations, the features, the fees and many more.

Recommending to others will be a breeze. It’s like telling your friends about the recent blockbuster movie you’ve seen lately.

You’re going to use the webhosting service for your business anyway. So, in actuality, it doesn’t really matter if you refer others or not, but if you do, not only your referral commissions can cover your business expense, but it will also make you an extra profit.

Compare that to subscribing a webhosting service that doesn’t have an affiliate program. The advantages are so obvious, right?

In short, find a good webhosting company that has an affiliate program. You’ll be glad to add an extra income apart from the core business that you’ll be running.

Finding a webhosting company that sends recurring referral commissions shouldn’t be a problem as there are many webhosting companies that provide affiliate program to their customers. You just have to be their client to participate.

A simple quick search on Google with keywords ‘affiliate program’ and ‘webhosting’ will list some companies that provide this type of service. A few of them are SiteBuildIt, Host4Profit and Kiosk. Choose the one that suits your need.

Now, tell this concept to the offline store owners and see the amazement in their eyes. Then, you will know that doing an internet business is definitely amazing.

eCommerce Tips – How To Achieve What Most Internet Stores Lack

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A retail store in a physical location is automatically empowered with advantages that internet shops have to work very hard to achieve. These include limited competition, a sense of community, and purchase security. Below are the descriptions of the advantages inherent by having a physical retail location, why most internet stores lack these advantages and tips on how to overcome these limitations.

Limited Competition

Physical retail store:

A retail store always exists in small vicinity and there can only be so many stores that sell the same type of thing in any given area. If you’re the closet one to a potential customer you automatically have limited competition in the retail marketplace because of geographic location.

Problem for eCommerce Web Sites:

It’s extremely easy for an internet shopper to do a few clicks and have instant access to a plethora of sites trying to sell the exact same products and services you are. Most wholesale distributors even have direct to the public sales or black/grey market distribution through markets like eBay so customers may even be able to buy from your supplier online.

Solution:

In order for online stores to achieve limited competition, they can cater to a niche marketplace, market online to a specific geographic location (like local employment or classified websites) or have value added services that are only available through them. Another solution is to put a completely unique spin on the marketing angle so you are the only one marketing your website in a particular way.

Community

Advantage for Physical Retail Store:

Customers feel good about supporting their local community and putting money directly into the micro economy in which they live and work. It’s not uncommon for them to be ok paying a higher markup if it supports their “home town”.

Problem for most eCommerce Web Sites:

An internet store is faceless and location less by default. There is no obvious reason to pick one website or another and a complete detachment to where the money spent is going.

Solution:

By providing and presenting personal and historical information about the company and or individuals involved you can help bridge this gap. You allow your customers a chance to identify with you on a personal or community level. Maybe you have the same ethnicity, went to the same college, or know people who were affected by Katrina. The more interpersonal information that’s presented tastefully, the higher chance an Internet store will benefit from their customers .

Purchase Security

Advantage for Physical Retail Store:

A physical store usually ensues at least a slight sense of stability and security. The customer expects you to be there the next day and probably has no qualms about coming back to ask questions or even for a return if the product turns out to be dysfunctional.

Problem for Most eCommerce Web Sites:

Because of how unregulated and chaotic the internet is, customers may have a heightened sense of insecurity. They may not know if your website is going to be there in the next week, month, or year. The possibility of having to return something can also cause problems considering there is no physical location to do so. In addition fears of hacking and identity theft are widely held.

Solution:

By having a well posted return policy, large or in-depth support or FAQ section, a professional upscale or expensive looking design, and/or a testimonials section you can address the security anxiety inherent to some degree in a faceless, transaction. If you have a physical location, be sure to include that and make sure the phone number is easy to find. Adequate encryption for sensitive information is a must and if possible the encryption certificate or even the hosting account should be tied to a known authority like yahoo or Verisign with the logo displayed proudly. If your company has been around for some time, be sure to post that in an area that most customers will see. The longer track record a company has the more purchase security a customer will feel.